Build and modernize commerce platforms that handle catalog complexity, dynamic pricing, omnichannel fulfillment, and high transaction volumes—without downtime.
We work with CTOs and engineering leaders running B2B marketplaces, B2C e-commerce, wholesale distribution platforms, and omnichannel retail systems where performance, consistency, and operational continuity are non-negotiable.
Online retailers, DTC brands, marketplaces, and subscription commerce platforms managing complex product catalogs and customer experiences.
Wholesale & Distribution
Distributors, buying groups, and wholesalers with multi-entity pricing governance, high SKU volumes, and complex supplier integrations.
Omnichannel Retail
Unified commerce operations spanning web, mobile, in-store, and third-party channels requiring inventory sync and consistent pricing.
Common Failure Modes in Commerce Platforms
E-commerce and distribution platforms face recurring technical and operational patterns that compound cost, risk, and competitive disadvantage.
Platform upgrades delayed indefinitely due to customization debt
Years of custom modifications create upgrade paralysis—staying on aging Magento, Shopify, or custom platforms with mounting security and performance risks.
Inventory and pricing drift across channels causing revenue leakage
Inconsistent data across web, mobile, marketplaces, and POS—leading to overselling, pricing errors, margin erosion, and customer dissatisfaction.
Order processing bottlenecks during peak periods and promotions
Single-threaded workflows, synchronous integrations, and lack of queue management create checkout delays and abandoned carts when it matters most.
ERP, WMS, and fulfillment integrations that break without warning
Fragile point-to-point integrations with supplier feeds, warehouses, and shipping carriers—manual reconciliation cycles when sync fails.
Manual merchandising and promotion workflows that slow competitive response
Spreadsheet-driven pricing cycles, multi-day promotion setup, and fear of breaking production—competitors ship faster.
No observability into customer journey failures and checkout drop-off
Limited visibility into where customers abandon, what errors they encounter, and which integrations are degrading—debugging in the dark.
What We Build and Modernize
Headless Commerce Architecture
API-first commerce platforms decoupled from frontend—enabling omnichannel experiences, mobile apps, and rapid experimentation without platform lock-in.
Product Information Management (PIM)
Centralized catalog management with rich media, specifications, variants, and localization—supporting millions of SKUs with versioning and workflow governance.
Dynamic Pricing & Promotion Engine
Rules-based pricing (tiered, customer-specific, regional), promotion scheduling, coupon management, and A/B testing—with preview, approval, and rollback workflows.
Event-driven propagation across web, mobile, marketplaces, and POS—preventing overselling with queue-based processing, retry logic, and drift detection.
Marketplace & Third-Party Integrations
Amazon, eBay, Shopify, BigCommerce connectors—handling catalog sync, order ingestion, inventory updates, and reconciliation with resilience patterns.
Commerce Analytics & Observability
Customer journey tracking, checkout funnel analysis, revenue attribution, and operational dashboards—identifying drop-off points and integration failures in real time.
Payment & Security Infrastructure
PCI-compliant tokenization, fraud detection integration, multi-gateway support, and recurring billing—with PII governance and audit trails.
How We Engage
Assessment → Roadmap → Incremental Delivery
We start with understanding your current architecture, integration dependencies, and operational constraints—then design a roadmap that delivers value without disrupting revenue.
Phase 1: Foundation & De-risking
API layer + PIM core + observability—establishing platform foundation while proving value with existing workflows and identifying integration risks early.
Phase 2: Channel Expansion
Inventory sync + pricing engine + order management—enabling omnichannel capabilities with real-time consistency and operational control.
Phase 3: Intelligence & Optimization
Analytics layer + personalization + promotion automation—leveraging platform data for competitive advantage and operational efficiency.
Proof From Delivered Work
CASE STUDY
Pricing-Hub: Enterprise Pricing Platform for Foodservice Distribution
Modernizing enterprise pricing operations for a leading European foodservice distributor group—reducing manual pricing work by 80%, improving pricing accuracy by 95%, and enabling real-time synchronization across 10,000+ products and multiple member sites.
Automated supplier data integration from 100+ sources (APIs, FTP, CSV, XML, JSON)
Central pricing hub with tiered pricing, promotions, and timeline-based changes
Real-time sync with webhooks and event-driven updates across member sites
Keycloak SSO with role-based access for suppliers, associates, and members
80%
Reduction in manual pricing prep (5+ days → under 1 day)
End-to-end web platform unifying product catalog, customer customization, artwork management, proofing workflows, order management, production operations, and fulfillment—replacing fragmented manual processes with one operational system for a specialized print business.
Product catalog with personalization engine, templates, variants, and customer-driven configuration
Artwork pipeline with versioning, proof generation, approval workflows, and rework tracking
Order management system linking CRM, sales orders, artwork, and product configuration
Production operations with job routing, scheduling, status tracking, and exception handling
Inventory & fulfillment with stock tracking, packing/shipping workflows, and delivery updates
Migrated aging Magento platform to headless architecture with improved performance, mobile experience, and operational flexibility—without revenue disruption.
Headless commerce API layer enabling web, mobile, and marketplace channels
Order management system with multi-warehouse fulfillment and carrier integration
Real-time inventory synchronization preventing overselling during peak periods
Checkout funnel analytics identifying and resolving drop-off points
Proof From Delivered Work
Delivered proof across two recurring commerce modernization patterns
Most e-commerce and distribution platforms don't fail at the storefront.
They break at the operational layer:
pricing and supplier control systems
order, customization, production, and fulfillment workflows
These systems are tightly coupled to:
ERP and WMS integrations
multi-entity coordination
real-time data synchronization
operational ownership and governance
We've modernized both — in production systems, without downtime.
Pricing, Supplier, and Distribution Control Systems
CASE STUDY
Pricing-Hub: Enterprise Pricing Platform for Foodservice Distribution
Modernizing enterprise pricing operations for a leading European foodservice distributor group—reducing manual pricing work by 80%, improving pricing accuracy by 95%, and enabling real-time synchronization across 10,000+ products and multiple member sites.
What this represents
A centralized pricing and governance platform designed to bring structure to fragmented distribution operations:
Automated supplier data integration from 100+ sources (APIs, FTP, CSV, XML, JSON)
Central pricing hub with tiered pricing, promotions, and timeline-based changes
Real-time sync with webhooks and event-driven updates across member sites
Keycloak SSO with role-based access for suppliers, associates, and members
Why this matters
This is where most distribution platforms become unstable:
Pricing drift across locations and member organizations
Delayed or inconsistent promotions
Spreadsheet-driven workflows with limited control
Lack of auditability and visibility
Results
80%
reduction in manual pricing prep (5+ days → under 1 day)
95%
reduction in pricing errors across sites
50%
faster promotion rollout
Relevant for
Foodservice buying groups
Wholesale distributors
Multi-entity commerce platforms
RELATED INDUSTRY GUIDE
How Foodservice Buying Groups Can Modernize Price Governance Without Losing Control
This guide explains why pricing operations drift into spreadsheets, how supplier onboarding, product governance, and promotions interact, what structured pricing workflows look like in practice, and how to modernize without introducing operational risk.
End-to-end web platform unifying product catalog, customer customization, artwork management, proofing workflows, order management, production operations, and fulfillment—replacing fragmented manual processes with one operational system.
What this represents
A fully integrated operational platform connecting commerce, production, and fulfillment:
Product catalog with personalization engine, templates, and variants
Artwork pipeline with proofing, approvals, and version control
Order management connecting CRM, configuration, and fulfillment
Production workflows with routing, scheduling, and status tracking
Inventory and shipping coordination across fulfillment systems
Why this matters
Commerce platforms often break after checkout:
Complex order validation and customization flows
Manual artwork and approval cycles
Production coordination gaps
Fragile fulfillment and shipping integrations
Results
70%
reduction in order coordination time
85%
fewer artwork-related errors
3×
faster proof turnaround
Relevant for
Customized product businesses
Print and manufacturing-linked commerce
Fulfillment-heavy platforms
These are not isolated builds
They represent two recurring system layers in commerce and distribution platforms:
Control systems
(pricing, suppliers, promotions, governance)
Operational systems
(orders, customization, production, fulfillment)
Both require:
phased modernization instead of rewrites
integration stability across ERP/WMS systems
zero-downtime execution
clear ownership of workflows
If you're operating in a similar environment, start with a
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